e-Trends is a service of comScore, Inc, www.comscore.com, a leading online market research company that provides insight into consumer behavior and attitudes. e-Trends members are randomly selected to be part of our program. Just as the television networks use rating services to determine which are the most watched programs; much of the Internet community relies on e-Trends and other market research panel members to understand the likes and dislikes of Internet users. As a research organization, our goal is to understand your browsing and buying habits without influence. For this reason, we do not advertise on our site or sell your name to any business for marketing purposes.

We appreciate your participation as an e-Trends panelist. However, if you decide to stop participating in e-Trends and uninstall our software you may do so using the following instructions.

If you need assistance with removing e-Trends software from your computer call our technical support team at 1-800-964-4638 or use our online support form.

When you register to be a part of e-Trends, we request certain basic demographic information, such as name, address, e-mail address, and education, about you and other persons who live with you or have the same mailing address as you (collectively, we call this your "Household").

After you accept the User License Agreement and register, our software then anonymously collects additional information about your Household’s Internet behavior through the computers on which you and members of your Household have installed the e-Trends software. e-Trends monitors your Internet surfing and information about the web pages that you visit and the actions that you take, such as your purchases and transactions. This information is then combined with other e-Trends member data and other information to create an aggregate view of Internet e-commerce. In all cases, e-Trends does not share your name or personal information.

For more information please read our privacy policy or contact us at privacy@e-Trends.com.

e-Trends has extensive information security procedures in place to ensure that your personal information is always stored in a secured facility and protected from unauthorized use, modification or disclosure. e-Trends does not share your personal information with our clients. Being a research organization, we are in the business of understanding your likes and dislikes and do not want to influence your Internet usage. For these reasons, you can be assured that we will never advertise on our site or sell your personal information to any businesses for marketing purposes. For more information please read our privacy policy or contact us at privacy@e-Trends.com.

e-Trends does not share your personal information with our clients; however, we do provide clients with reports on general Internet trends and online behavior based on the information compiled from our members. The information provided by all e-Trends members will enable businesses to gain insights, either online or offline, that may affect prices, on-line services, available product choices, and much more – thus making the Internet a more efficient marketplace. For more information please read our privacy policy or contact us at privacy@e-Trends.com.